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5 Ways For You to Use Emotions In Your Marketing Strategy
Blog 22 hours ago
5 Ways For You to Use Emotions In Your Marketing Strategy

You want your ads to stand out. You want to be approachable. You want customers to walk away with the property of their dreams. How do you create...

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Should Comedy be Part of Your Marketing Strategy?
Blog 5 days ago
Should Comedy be Part of Your Marketing Strategy?

What do you need to know to become a great vacant land salesperson? Lots. Whether you found that little joke amusing or not, we can all agree that...

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#KeepingCRESocial by Sarah Malcolm: Instagram Hacks for the Photo-Challenged Agent
Blog 6 days ago
#KeepingCRESocial by Sarah Malcolm: Instagram Hacks for the Photo-Challenged Agent

Instagram photos can be total eye candy. How many times have you been scrolling through your feed and thought “I wish my Instagram photos were on...

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Hallelujah: There is Still Hope If Your Marketing Budget Gets Cut
Blog 1 week ago
Hallelujah: There is Still Hope If Your Marketing Budget Gets Cut

As a marketing leader, having your budget cut is not an easy pill to swallow. But you can’t stop marketing. The show must go on, as they say. So...

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Should You Be Marketing to Gen-Z?
Blog 1 week ago
Should You Be Marketing to Gen-Z?

Meet Generation Z. They are the kids under 18 who don’t know life before the internet and think Facebook is for old people. Most of them can’t even...

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#KeepingCRESocial By Sarah Malcolm: How Much Should You Spend on Facebook Ads?
Blog 1 week ago
#KeepingCRESocial By Sarah Malcolm: How Much Should You Spend on Facebook Ads?

You’ve got the spreadsheet out and you’re working the numbers, wondering how much dough should be spent on your marketing. One of your top...

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Why Webinars?
Blog 2 weeks ago
Why Webinars?

Why the heck would anyone use a webinar in their commercial real estate marketing strategy? Well, as it turns out they are extremely powerful for...

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The Future of Hands-Free Marketing
Blog 2 weeks ago
The Future of Hands-Free Marketing

Remember when smart glasses seemed like a thing of the future? Well, the future is here, folks!  While glass applications are still in the infancy...

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Back by Popular Demand, it’s the Second Annual Real Estate Marketing Awards (#REMAS)!
Blog 2 weeks ago
Back by Popular Demand, it’s the Second Annual Real Estate Marketing Awards (#REMAS)!

The ideas are better. The content is published faster. The strategies are stronger. Competition is fierce out there and marketers have been working...

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Why You Should’ve Started a Commercial Real Estate Blog Yesterday
Blog 3 weeks ago
Why You Should’ve Started a Commercial Real Estate Blog Yesterday

Some clients just don’t need more help finding listings and commercial properties--they have the internet for that. What they need is help with…...

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#KeepingCRESocial by Sarah Malcolm: Social Media Is Hands Down the Best Focus Group
Blog 3 weeks ago
#KeepingCRESocial by Sarah Malcolm: Social Media Is Hands Down the Best Focus Group

Social media is about to score another point for the marketing department. The topic on the court: focus groups. Although traditional focus groups...

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Success of Simple Psychology: Four Methods to Add to Your Marketing Strategy
Blog 3 weeks ago
Success of Simple Psychology: Four Methods to Add to Your Marketing Strategy

The fun part about marketing is the opportunity to discover new ways to trigger emotional responses from consumers. Most marketers aren’t...

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#KeepingCRESocial by Sarah Malcolm: When You’re Talking “At” Your Audience, Not “With” Them on Social Media
Blog 3 weeks ago
#KeepingCRESocial by Sarah Malcolm: When You’re Talking “At” Your Audience, Not “With” Them on Social Media

You’ve seen the social media page we’re talking about. You know, the one with all the perfectly curated posts, beautiful pictures and witty copy…...

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Getting the Gig: Speaking at the Next CRE Event
Blog 4 weeks ago
Getting the Gig: Speaking at the Next CRE Event

It’s okay to admit that you’ve dreamt of being on a TED Talk. We all have. There is just something special that happens when speaker’s words flow...

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#KeepingCRESocial by Sarah Malcolm: 5 Steps to Get a Social Media Popularity Boost
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: 5 Steps to Get a Social Media Popularity Boost

Social media is a mysterious beast that we’re still learning to tame. Changes crop up left and right, posts and updates slam your screen at a...

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Three Ways You Should Be Using Location Marketing
Blog 1 month ago
Three Ways You Should Be Using Location Marketing

Exposure. Clicks. Reputation. These are the goals you should always have in mind when marketing commercial properties. It’s all about keeping the...

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#KeepingCRESocial by Sarah Malcolm: How to Find Out Where Your Best Clients Are Online
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: How to Find Out Where Your Best Clients Are Online

Part of marketing to your clients in the online space is knowing exactly where they’re hanging out. The last thing you want to be doing is barking...

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Social Responsibility in Commercial Real Estate
Blog 1 month ago
Social Responsibility in Commercial Real Estate

From produce to fashion to green-building standards, it’s safe to say the fiery force behind social responsibility is much stronger than a seasonal...

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#KeepingCRESocial by Sarah Malcolm: It’s Official... There’s A Dark Side of Social Media, Even in Commercial Real Estate
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: It’s Official... There’s A Dark Side of Social Media, Even in Commercial Real Estate

Social media has consumed the human race. We are all aware of the persistent role social media plays in life and in business. Many agents are...

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Generational Marketing: Tailoring Your Strategy to Boomers, Generation X, and Millennials
Blog 1 month ago
Generational Marketing: Tailoring Your Strategy to Boomers, Generation X, and Millennials

Generational marketing is an approach that uses generation groupings in marketing communication. Do you know who your best clients are? What...

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#KeepingCRESocial by Sarah Malcolm: How to Keep Your Clients Safe on Social Media
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: How to Keep Your Clients Safe on Social Media

As a commercial real estate professional, you probably don’t think too much about keeping your clients safe… online. Sure, you’re certain to be...

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Top Organizations to Build Your Commercial Real Estate Network
Blog 1 month ago
Top Organizations to Build Your Commercial Real Estate Network

No man is an island in commercial real estate. That is just not how brokers roll in the biz. From building and selling to leasing, and then...

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#KeepingCRESocial by Sarah Malcolm: Spruce Up Social Media Sites This Spring
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: Spruce Up Social Media Sites This Spring

Spring is just around the corner so and it’s time for the annual spring cleaning to start. Put down that Clorox wipe--there are more pressing...

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Add Headcount Without Adding Headcount: Marketing Departments are Calling for Freelancers
Blog 1 month ago
Add Headcount Without Adding Headcount: Marketing Departments are Calling for Freelancers

Bring in the Back-upUnless there is an army of octopi interning for your company real estate company this quarter, it is likely your marketing...

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#KeepingCRESocial by Sarah Malcolm: How Best to Network on LinkedIn
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: How Best to Network on LinkedIn

When it comes to networking on social media, we talk a lot about the big ones like Facebook and Instagram. But what about LinkedIn? Because...

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The Best Marketing Quotes from Industry Leaders We Love
Blog 1 month ago
The Best Marketing Quotes from Industry Leaders We Love

When the going gets tough, people look to different aids to help pull them out of the rut. Inspirational quotes are definitely one of those popular...

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#KeepingCRESocial by Sarah Malcolm: How to Keep Yourself from Becoming Addicted to Social Media
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: How to Keep Yourself from Becoming Addicted to Social Media

When you’re a marketer that does so much important CRE lead generation in a handful of social media apps, it’s easy to feel like social media rules...

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Reasons To Use Slack in Your Marketing Strategy
Blog 1 month ago
Reasons To Use Slack in Your Marketing Strategy

When it comes to marketing in 2018 you simply have to think outside of the box. It’s a cliché statement, but wouldn’t constantly be repeated if...

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#KeepingCRESocial by Sarah Malcolm: The Books Every Social Media Marketer Should Read
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: The Books Every Social Media Marketer Should Read

Social media is the always changing giant that we’re just trying to keep up with… much less get ahead of. As a CRE professional you probably...

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SEO Deal Breakers You May Have Never Thought Of
Blog 1 month ago
SEO Deal Breakers You May Have Never Thought Of

Search Engine Optimization is an important part of growing any CRE business. If you can’t drive traffic back to your website and your properties,...

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