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5 Reliable Sources To Learn About Analytics
Blog 1 day ago
5 Reliable Sources To Learn About Analytics

By Sarah Malcolm, COO of The Content FunnelDon’t be bogged down by analytics! Understanding your social media performance is essential to fine...

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The Right Recipe for Branding Success
Blog 3 days ago
The Right Recipe for Branding Success

By Amanda Bowen, Director of Business Development at The Content FunnelIf no two social strategies are the same, then no two branding strategies...

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Meet the CREators: Jon Schultz
Blog 5 days ago
Meet the CREators: Jon Schultz

By Sarah Malcolm, COO of The Content FunnelOur Meet the CREators series focuses on individuals in the commercial real estate space crushing social...

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#KeepingCRESocial by Sarah Malcolm: Shh! Your Audience is Talking. Are You Listening?
Blog 1 week ago
#KeepingCRESocial by Sarah Malcolm: Shh! Your Audience is Talking. Are You Listening?

Not getting the social media and blogging results you want? Do you know why? The problems behind failing campaigns likely lie in a lack of...

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Guest Post by Cherilyn Kawa Megill: The Marriage of Traditional and Digital Marketing... Why it Works
Blog 1 week ago
Guest Post by Cherilyn Kawa Megill: The Marriage of Traditional and Digital Marketing... Why it Works

By Cherilyn Kawa Megill, Chief Marketing Officer at Phillips Edison & CompanyTechnology seems to be taking over every aspect of marketing, making...

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Should You Live Blog in the Era of Live Video?
Blog 2 weeks ago
Should You Live Blog in the Era of Live Video?

By Sarah Malcolm, COO of The Content FunnelLive video is an increasingly popular format. According to Livestream, 80 percent of our audience...

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#KeepingCRESocial by Sarah Malcolm: Tweets That Sing... Best Practices for Twitter Results
Blog 2 weeks ago
#KeepingCRESocial by Sarah Malcolm: Tweets That Sing... Best Practices for Twitter Results

A little birdie told me every word matters. At least, it does on Twitter, the go-to-platform for conversation on cultural and industry trends. Want...

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Reflections on a Year in Blogging
Blog 4 weeks ago
Reflections on a Year in Blogging

By Sarah Malcolm, COO of The Content FunnelOur TCF team writes several thousand blogs in a year. Our blogs, client blogs, and guest blogs. We’re...

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#KeepingCRESocial by Sarah Malcolm: Give the Gift of Social Media
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: Give the Gift of Social Media

Yet another year has flown by! As the holidays wind to a close, our marketing efforts never slow or stop. By now, your marketing team might be...

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Can Your Audience Read Your Blogs?
Blog 1 month ago
Can Your Audience Read Your Blogs?

By Sarah Malcolm, COO of The Content FunnelWith a title like that, you may be wondering the angle of this blog. Simple: not all written content is...

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#KeepingCRESocial by Sarah Malcolm: You Need a Social Strategy to Stay Top-of-Mind for the New Year
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: You Need a Social Strategy to Stay Top-of-Mind for the New Year

December is a tough month. Businesses start to “wrap up” activity for the year. Many service industries see a drop in spending as some fiscal years...

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It’s the Most Wonderful Blogs of the Year!
Blog 1 month ago
It’s the Most Wonderful Blogs of the Year!

By Sarah Malcolm, COO of The Content FunnelThe holiday season is the perfect time for reflection. A lot can happen in 12 months. Think about the...

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7 Tips to Personalize Your Email and Social Marketing
Blog 1 month ago
7 Tips to Personalize Your Email and Social Marketing

By Sarah Malcolm, COO of The Content FunnelPersonalization in content marketing will be one of the big trends in 2019. We’re seeing it happen...

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#KeepingCRESocial by Sarah Malcolm: What’s the Best Way to Showcase Images on Facebook?
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: What’s the Best Way to Showcase Images on Facebook?

Facebook delivers variety when it comes to visually marketing our content. Knowing that people are visual, we have an array of options to upload...

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Guest Post by Cherilyn Kawa Megill: Instagram for B2B... Six Best Practices
Blog 1 month ago
Guest Post by Cherilyn Kawa Megill: Instagram for B2B... Six Best Practices

By Cherilyn Kawa Megill, Chief Marketing Officer at Phillips Edison & CompanyInstagram currently has more than 800 million users on a monthly basis...

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Meet the CREators: Eddie Gonzalez
Blog 1 month ago
Meet the CREators: Eddie Gonzalez

By Sarah Malcolm, COO of The Content FunnelOur Meet the CREators series focuses on individuals in the commercial real estate space crushing social...

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Tweet Your Way to the Top! CRE’s Twitter Leaders
Blog 1 month ago
Tweet Your Way to the Top! CRE’s Twitter Leaders

By Sarah Malcolm, COO of The Content FunnelFun fact: Twitter turned twelve years old in March 2018. The first message? Founder Jack Dorsey’s “just...

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#KeepingCRESocial by Sarah Malcolm: 6 Mistakes Beginners Make in their Social Media Marketing
Blog 1 month ago
#KeepingCRESocial by Sarah Malcolm: 6 Mistakes Beginners Make in their Social Media Marketing

As a parent, I know it’s tempting to do it all. If I’ve learned anything from working in social media, it’s that we need a plan. When we try to do...

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How to Use Your Blog for Event Exposure: Tips for ICSC NY Deal Making and CREtech NY
Blog 1 month ago
How to Use Your Blog for Event Exposure: Tips for ICSC NY Deal Making and CREtech NY

By Sarah Malcolm, COO of The Content FunnelSocial media is one way to set yourself apart of the crowd when attending ICSC NY Deal Making or CREtech...

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Breaking Blogs: 6 Different Recipes to Try
Blog 1 month ago
Breaking Blogs: 6 Different Recipes to Try

By Sarah Malcolm, COO of The Content FunnelCookie cutters are for cookies, not blogs. Not all your posts need to be uniform. Break away from the...

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#KeepingCRESocial by Sarah Malcolm: Leveraging Social Media to Make a Real World Impression... Tips for CREtech NY and ICSC NY Deal Making
Blog 2 months ago
#KeepingCRESocial by Sarah Malcolm: Leveraging Social Media to Make a Real World Impression... Tips for CREtech NY and ICSC NY Deal Making

December is such a huge month in the commercial real estate world! Two huge events are simultaneously taking place in New York City. CREtech’s New...

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Save Room for Our Latest Partnership
Blog 2 months ago
Save Room for Our Latest Partnership

By Sarah Malcolm, COO of The Content FunnelOur Cup Runneth Over With Partners; Gather Around the Collaboration Table!The Plymouth colonists and...

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#KeepingCRESocial by Sarah Malcolm: Social Media Helps Tenants Stick to You
Blog 2 months ago
#KeepingCRESocial by Sarah Malcolm: Social Media Helps Tenants Stick to You

A recent conversation with an industry professional inspired me to think about how social media and blogging can help property managers and owners...

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Bring Your Blog Back to Life!
Blog 2 months ago
Bring Your Blog Back to Life!

By Sarah Malcolm, COO of The Content FunnelWe want results. Every marketing action aims to drive the bottom line. When a blog isn’t performing up...

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#KeepingCRESocial by Sarah Malcolm: 4 Reasons Why Instagram Is Increasingly Popular
Blog 2 months ago
#KeepingCRESocial by Sarah Malcolm: 4 Reasons Why Instagram Is Increasingly Popular

Over 700 million people now use Instagram, the visual sharing platform. No wonder more CRE companies are looking at Instagram to engage with their...

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Over My Cold, Hard Facts
Blog 2 months ago
Over My Cold, Hard Facts

By Sarah Malcolm, COO of The Content FunnelI want to be a thought leader!So does practically every other industry expert starting a blog. The...

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7 Best Ways to Utilize Infographics
Blog 2 months ago
7 Best Ways to Utilize Infographics

By Sarah Malcolm, COO of The Content FunnelA good infographic is kind of fun. It’s an eye-catching way to simplify and translate otherwise boring...

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It’s No Trick! Treat Yourself to the Best CRE Blogs
Blog 2 months ago
It’s No Trick! Treat Yourself to the Best CRE Blogs

By Sarah Malcolm, COO of The Content FunnelThe blogging world is filled with voices, but these 32 commercial estate real individuals and brands...

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#KeepingCRESocial by Sarah Malcolm: Your Prescription For Social Media Content Fatigue
Blog 2 months ago
#KeepingCRESocial by Sarah Malcolm: Your Prescription For Social Media Content Fatigue

Do you ever feel overwhelmed by the work involved in social media marketing? It’s no wonder: in one Internet minute last year, Instagram saw 46,200...

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#KeepingCRESocial by Sarah Malcolm: Do You Really Know Your Social Media Audience?
Blog 2 months ago
#KeepingCRESocial by Sarah Malcolm: Do You Really Know Your Social Media Audience?

Everyone wants that piece of content to go viral. Reality check: we’re not all celebrities. Trying to reach millions of people with a crazy...

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